http://www.rhapsody.com/goto?rcid=art.9408183&rws=%2Fbelanova%2Fmusic-videos.rssMexican pop act Belanova formed in Guadalajara, Jalisco, in 2000, as part of that city's burgeoning electronic pop scene. Though they didn't sign to a label until 2002, when they were picked up by Virus Records, a Mexican label specializing in electronic music, it didn't take them long to achieve a modicum of fame. Embodying the 21st century conflation of art and marketing, Mitsubishi picked up "Tus Ojos" (off of the band's 2003 debut, <i>Cocktail</i>) for a publicity campaign. The song was briefly ubiquitous, and that exposure gave 2005's <I>Dulce Beat</i> a leg up, not that it needed it -- singer Denisse Guerrero's Bjork-inspired, precocious-little-girl voice and the band's high-sheen electropop would have won them an audience regardless. - Sarah BardeenLatin Popen720Mon, 23 Nov 2009 11:31:48 -0800 http://static.realone.com/rotw/images/logo_rhapsody_113x22.gif http://www.rhapsody.com/goto?rcid=art.9408183&rws=%2Fbelanova%2Fmusic-videos.rss Mexican pop act Belanova formed in Guadalajara, Jalisco, in 2000, as part of that city's burgeoning electronic pop scene. Though they didn't sign to a label until 2002, when they were picked up by Virus Records, a Mexican label specializing in electronic music, it didn't take them long to achieve a modicum of fame. Embodying the 21st century conflation of art and marketing, Mitsubishi picked up "Tus Ojos" (off of the band's 2003 debut, <i>Cocktail</i>) for a publicity campaign. The song was briefly ubiquitous, and that exposure gave 2005's <I>Dulce Beat</i> a leg up, not that it needed it -- singer Denisse Guerrero's Bjork-inspired, precocious-little-girl voice and the band's high-sheen electropop would have won them an audience regardless. - Sarah Bardeen